Why prices are moving
Well above normalWhy are potato prices falling right now?
$24.00-25.00 per 50 lb carton FOB, Nov 3, 2026, at the benchmark spec. The market has risen 7 straight weeks.
Data through Nov 3, 2026 · source last checked Nov 4, 2026 · page revised Nov 4, 2026
Cite
- Comparison midpoint
- USDA mostly / low-high range
About this data
- Source
- USDA AMS shipping point potato FOB reports (FV130)
- Series
- Russet Norkotahs, 70-count 50 lb cartons, Upper Valley Idaho, FOB
- Basis
- FOB shipping point, low-high range
- Geography
- Upper Valley Idaho
- Unit
- $/50 lb carton
- Last observation
- Nov 3, 2026
- Update frequency
- USDA reports on business days, in season
The benchmark (Idaho russet Norkotahs, 70-count 50 lb cartons) is quoted at $24.00-25.00 per 50 lb carton and has risen 7 consecutive weeks, up 19.5% on the comparison midpoint since Sep 15, 2026. Idaho shipped 1,725 units of 10,000 pounds on Nov 2, 2026 (USDA movement). 6 origins are currently quoting FOB prices. The market is in the early storage season, shipping the fall crop out of the sheds.
Potato prices are not falling right now. The benchmark has risen for 7 straight weeks and is up 19.5% on the comparison midpoint since Sep 15, 2026. For the current picture, see Why are potato prices rising right now?.
| Period | Current | Prior | Change |
|---|---|---|---|
| Week over week | $24.50 | $24.00 | +2.1% |
| Month over month | $24.50 | $21.50 | +14.0% |
| Year over year | $24.50 | $7.00 | +250.0% |
| vs 5-yr median | $24.50 | $12.00 | +104.2% |
What makes potato prices fall
Potato prices fall the way they rise, only with the calendar's help: every fall a new crop is dug whether or not the market wants it, and that reset is the single most reliable downward force in this market.
The harvest reset comes first. When the fall crop comes in big and sound across Idaho and the Columbia Basin, the sheds fill, shippers compete for movement, and the benchmark typically sets its seasonal lows in the months after digging.
Storage economics keep the pressure on. A stored potato costs money every month it sits, and the crop must move before quality declines, so a big crop creates its own selling pressure all winter; the movement volumes on the origin pages are the public read on how hard supply is pushing.
A clean size profile keeps the whole ladder cheap. When the crop runs big and uniform, every count is plentiful, the carton-count spread compresses, and no size class can carry a premium worth chasing.
District overlap is the competitive counterweight. When many districts quote at once, the storage regions, the southern spring crops and Canadian imports together, buyers have alternatives and no single shipper can hold a price; the weekly board shows that breadth directly.
Contracted processing volume caps the upside of demand. Most fry and chip potatoes are locked at contract prices before the season, so in a well-supplied year the fresh market cannot lean on processors to absorb the surplus, and the open supply competes for the same fresh demand.
A falling stretch usually starts with a big, sound crop meeting steady demand, with storage economics and district overlap deciding how far it carries. The rising twin of this page covers the same factors running the other way.
Common questions
Why are potato prices falling?
They are not falling at the shipping point. The benchmark has risen for 7 straight weeks, up 19.5% on the comparison midpoint since Sep 15, 2026, to $24.00-25.00 per 50 lb carton on Nov 3, 2026. The fall harvest usually brings the benchmark down, but 2026 has gone the other way: $18.16 in August, $22.81 in October, so this year's crop has not reset the market the way recent harvests did. Why are potato prices rising right now? covers the move.
When do potato prices usually go down?
After the fall harvest, as the new crop fills the sheds. In each of the 5 years from 2021 through 2025, the benchmark's October average came in below its August average (2025: $15.80 a carton in August, $7.50 in October). 2026 has gone the other way: $18.16 in August, $22.81 in October, so this year's crop has not reset the market the way recent harvests did. Past the harvest, the storage months have moved either way depending on how big the crop was and how well it keeps.
How low have potato prices gone?
Since August 2021, the benchmark's lowest monthly average was $6.00 a carton in February 2026 and its highest $42.35 in August 2022, on the comparison midpoint. Its latest quote is $24.00-25.00 per 50 lb carton (Nov 3, 2026), 104% above its 5-yr median for the date ($12.00).